personality – style – notoriety
The Corporate Identity must be present in each of the elements that make up the organization, thus guaranteeing the authenticity of the philosophy that it wishes to transmit.
The Corporate Identity must symbolize the spirit and philosophy that make the organization unique.
The brand must be presented in a clear and understandable manner. The perception must be univocal and coherent.
The Corporate Identity must differentiate the company and its products and services.