§ 07 Corporate Identity All projects

De Carrasca

A brand for the organic black truffle that grows under the holm oak, in the Penyagolosa massif.

Client
Agroforestal de Penyagolosa
Sector
Growing and marketing of organic black truffle
Work

The brief

The black truffle grows tied to the roots of the carrasca, the Mediterranean holm oak that covers the Penyagolosa massif. It is a seasonal, organically grown product that has to hold a craft image both at the point of sale and in the gourmet channel, without falling into the generic iconography of “organic” or that of forced culinary luxury.

The solution

A holm oak painted in watercolour, set into an oval that recalls an agricultural seal, with the name in a warm-stroked typeface. The dark green of the trunk works as the brand colour on kraft cardboard, and the tree itself reduces to a single white ink for textile printing on aprons and harvest uniforms.

§ 07.1 The logotype

De Carrasca logo in positive: a watercolour holm oak on a light green oval.
Positive
De Carrasca logo on a sage-green background.
On a colour ground
De Carrasca logo reduced to a single white ink, with the tagline “Tòfona negra ecològica”.
One colour

§ 07.2 Packaging

Kraft cardboard box of Tòfona negra (black truffle), with the holm-oak logo and the circular seal on the lid.
Field crate. Unbleached kraft cardboard.

§ 07.3 Delivered

  • Brand design
  • Packaging