§ 07 Corporate Identity All projects

De Carrasca

A brand for the organic black truffle that grows under the holm oak, in the Penyagolosa massif.

Client
Agroforestal de Penyagolosa
Sector
Growing and marketing of organic black truffle
Work
  • Brand design
  • Packaging

The brief

The black truffle grows tied to the roots of the carrasca, the Mediterranean holm oak that covers the Penyagolosa massif. It is a seasonal, organically grown product that has to hold a craft image both at the point of sale and in the gourmet channel, without falling into the generic iconography of “organic” or that of forced culinary luxury.

The solution

A holm oak painted in watercolour, set into an oval that recalls an agricultural seal, with the name in a warm-stroked typeface. The dark green of the trunk works as the brand colour on kraft cardboard, and the tree itself reduces to a single white ink for textile printing on aprons and harvest uniforms.

§ 07.1 The logotype

Logotipo De Carrasca en positivo, encina en acuarela sobre óvalo verde claro.
Positive
Logotipo De Carrasca sobre fondo de color verde salvia.
On a colour ground
Logotipo De Carrasca reducido a una tinta blanca, con la tagline Tòfona negra ecològica.
One colour

§ 07.2 Packaging

Caja de cartón kraft de Tòfona negra, con el logotipo de la encina y el sello circular en la tapa.
Field crate. Unbleached kraft cardboard.

§ 07.3 Delivered

  • Brand design
  • Packaging