§ 01 Corporate Identity All projects

Gremio de Maestros Confiteros de Valencia

A brand for the oldest confectioners’ guild in Europe, with a tradition documented since 1644.

Client
Gremio de Maestros Confiteros de Valencia
Sector
Guild institution · Confectionery
Scope
Valencia
Work
  • Brand design
  • Communication

The brief

The guild brings together the city’s workshops and runs its own Confectionery School. By its own statute it is the oldest guild in its trade in Europe, with a tradition documented since 1644. An institution like this always runs the same risk: that its image turns into an illegible heraldic crest, or that, dodging exactly that, it ends up looking like just another cake shop.

The solution

The symbol reduces a cherry to a single continuous silver stroke that starts in a spiral and closes over the red fruit. It is at once the candied fruit and the piping-bag gesture: the craft told with as little line as possible. It works stamped in silver on a black box, printed in two colours on stationery and shrunk to the size of a tray label.

§ 01.1 The logotype

Logotipo del Gremio en positivo, la cereza en espiral de plata sobre fondo claro.
Positive
Logotipo del Gremio sobre fondo de color oscuro.
On a colour ground
Logotipo del Gremio reducido a una tinta negra.
One colour
Estandarte negro del Gremio de Maestros Confiteros colgado de una fachada de piedra en una calle del centro histórico de Valencia.
Facade banner. The cherry emblem on black.
Tarjeta de visita del Gremio de Maestros Confiteros, con el emblema de la cereza sobre un óvalo rosa pálido.
Institutional cards.
Carpeta corporativa negra con el emblema de la cereza y el lema tradición en endulzar la vida desde 1644.
Dossier folder. Two colours on black card.
Adhesivo de Maestro Miembro con la silueta de la cereza pegado en el escaparate de un obrador, con bandejas de dulces al fondo.
Member identification. Shop-window decal.

§ 01.4 Delivered

  • Brand design
  • Communication