§ S Services Back to home
What I do, and for whom
I design corporate identity from Meliana, Valencia, for companies and institutions across Spain and beyond. Seven disciplines, one standard: every piece has to be as good as the one before.
One idea, many pieces
A symbol never stands alone: it drags along the packaging, the sign, the website, the uniform and the way a company talks about what it does. So the services below are not separate boxes but applications of one job: building an identity and holding it up on every surface where it has to live.
You can start with any of them. Usually a packaging or signage brief reveals the need to put the whole brand in order, and an identity brief ends in boxes, signs or a website.
How I work
I don’t work as a supplier who takes a brief and hands back a logo. I join the client’s team, understand how it works from the inside and propose from there. Listen first: a brief properly understood is already half solved.
Every decision is argued — why this colour, why this shape, why this material — so the brand doesn’t depend on anyone’s taste and can be defended inside the company for years.
Brand identity
Symbol, logotype, visual system and brand guidelines. The whole brand, designed to work the same on a business card, a field crate and the front of a warehouse.
Brand identity designLogo design
A new logo, or an existing one that needs putting in order. Drawn to shrink to a label and scale up to a sign without losing anything, with every version and format.
Logo design for companiesPackaging
Containers, labels and product lines, above all for food and agri-food producers: field crates, tubs, boxes, bags. Design that survives the real press and the light of the shelf.
Packaging designSignage
Wayfinding programmes and signage manuals for public spaces, natural parks, buildings and shops. The standard that lets consistent signs be made for decades.
Signage designCommunication
Catalogues, campaigns, publications and supporting pieces that speak in the brand’s own voice, so the collection catalogue, the advert and the presentation folder come from the same hand — as at Sanlop or the Guild of Master Confectioners.
Retail and corporate architecture
Identity applied to the built environment: façades, signs, counters, shop windows and the interior signage of a shop or an office. The customer walks into the brand, literally, as at La Barraca de maría.
Web
Carrying the brand system across to digital: the website as one more application of the identity, with the same typography, colour and tone as everything else. Design direction and supervision of development, as for Recreology and Sanlop.
§ S.1 Frequently asked questions
Do you only work in Valencia?
The studio is in Meliana, in l’Horta Nord just outside Valencia, and most clients are in the Valencian Community. But the work is the same for anywhere in Spain or abroad: the first meeting can be in person or by video call, and the rest of the project is followed remotely with nothing lost.
What size of company does this make sense for?
From the family producer who needs a first brand to the institution with decades of history. What matters isn’t size but having someone inside with the power to decide and the will to apply the brand properly afterwards.
How do we start?
With a conversation. You tell me what your company does, what worries you about its image and where the brand has to live. From that I prepare a fixed proposal of scope and fee, with no obligation, and if it fits we begin.
Do I get the files and the rights to the brand?
Yes. At the end you receive all the originals in vector and production formats, the guidelines explaining how to use them, and the assignment of the brand’s exploitation rights to your company.