§ 06 Corporate Identity All projects

Sanlop

Identity for a furniture and interiors company that fits out entire shared spaces.

Client
Sanlop
Sector
Furniture and interiors
Scope
Albalat dels Sorells, Valencia
Work
Website
sanlop.com

The brief

Sanlop makes and fits out hotels, restaurants, cafés, offices, schools, libraries and auditoriums, with its own catalogue and bespoke joinery. The classic problem in this sector is that the brand scatters: one catalogue per segment, one tone per client, and in the end no recognisable identity in the room of a finished project.

The solution

A logotype with an open stroke and a warm orange, paired with the tagline “equipamiento integral” that sums up the business: furniture and complete projects for schools, offices and institutions. The warmth of the orange offsets the industrial side of the product and makes the same system work for a classroom and for a hotel lobby.

§ 06.1 The logotype

Sanlop logo in positive: orange stroke with the tagline “equipamiento integral”.
Positive
Sanlop logo in orange with the tagline in white, on a grey background.
On a colour ground
Sanlop logo reduced to a single black ink.
One colour
Sanlop’s four collection catalogues — College, Library, Contract and Office — fanned out on a table.
Collection catalogues. College, Library, Contract, Office.
Sanlop delivery van parked in a warehouse, with the logo and product photographs lettered along its side.
Delivery fleet. The brand lettered at warehouse scale.
Office desk with a blue ergonomic chair, next to a light-wood partition screen.
Office collection. Ergonomic chair and collaborative table.
Waiting area with two armchairs upholstered in blue and olive green, on a raffia rug beside a large window.
Contract collection. Furniture for welcoming spaces.

§ 06.4 Delivered

  • Brand design
  • Web design
  • Communication