§ 06 Corporate Identity All projects

Sanlop

Identity for a furniture and interiors company that fits out entire shared spaces.

Client
Sanlop
Sector
Furniture and interiors
Scope
Albalat dels Sorells, València
Work
  • Brand design
  • Web design
  • Communication
Website
sanlop.com

The brief

Sanlop makes and fits out hotels, restaurants, cafés, offices, schools, libraries and auditoriums, with its own catalogue and bespoke joinery. The classic problem in this sector is that the brand scatters: one catalogue per segment, one tone per client, and in the end no recognisable identity in the room of a finished project.

The solution

A logotype with an open stroke and a warm orange, paired with the tagline “equipamiento integral” that sums up the business: furniture and complete projects for schools, offices and institutions. The warmth of the orange offsets the industrial side of the product and makes the same system work for a classroom and for a hotel lobby.

§ 06.1 The logotype

Logotipo Sanlop en positivo, trazo naranja con la tagline equipamiento integral.
Positive
Logotipo Sanlop en naranja con la tagline en blanco, sobre fondo de color gris.
On a colour ground
Logotipo Sanlop reducido a una tinta negra.
One colour
Los cuatro catálogos de colección de Sanlop, College, Library, Contract y Office, en abanico sobre una mesa.
Collection catalogues. College, Library, Contract, Office.
Furgoneta de reparto de Sanlop aparcada en un almacén, con el logotipo y las fotografías de producto rotuladas en el lateral.
Delivery fleet. The brand lettered at warehouse scale.
Mesa de oficina con silla ergonómica azul, junto a una mampara de separación de madera clara.
Office collection. Ergonomic chair and collaborative table.
Zona de espera con dos butacas tapizadas en azul y verde oliva, sobre una alfombra de rafia junto a un ventanal.
Contract collection. Furniture for welcoming spaces.

§ 06.4 Delivered

  • Brand design
  • Web design
  • Communication