Personality
Corporate identity must embody the spirit and philosophy that make the organisation unique.
§ 00 Brand identity design Meliana, Valencia
personality style standing
I design corporate identities, logos, packaging and signage from my studio in Meliana (Valencia) for companies across Spain.
- Experience
- 30+ years
- Disciplines
- 07
- Based in
- Valencia
The three principles of an identity
Consistency
The brand must present itself clearly and legibly. Perception has to be unambiguous and consistent.
Positioning
Corporate identity must set the company and its products and services apart.
Stamping proof · 120 frames
§ 04 Manifesto
What sets human beings apart from other animals is the capacity to create symbols.
A symbol isn’t decorated: it’s built
Israel Fuster · Identity design
§ 05 Projects 07 brands
Brands, built
Every project is shown in use: stationery, packaging and signage photographed in the studio, which is where an identity is tested.
Corporate Identity
Gremio de Maestros Confiteros Gremio de Maestros Confiteros de Valencia
01
Signage
Parques Naturales Vaersa, Generalitat Valenciana
02
Corporate Identity
La Barraca de maría La Barraca de maría S.L.
03
Corporate Identity
Recreology Lappset España
04
Corporate Identity
Peris Vicente Peris S.A.
05
Corporate Identity
Sanlop Sanlop
06
Corporate Identity
De Carrasca Agroforestal de Penyagolosa
07§ 06 Disciplines
What I do
A brand identity and branding design studio in Valencia, Spain, for companies and institutions across Spain. Each discipline has its own page: what it solves, what it includes and the projects that show it. See all services.
- 01 Corporate identity Symbol, logotype, system and application guidelines.
- 02 Logos A new logo, or an existing one put in order, with every version.
- 03 Packaging Container, label and product line.
- 04 Signage Wayfinding programmes and guidelines for public spaces.
- 05 Communication Campaigns, editorial and supporting pieces.
- 06 Architecture Identity applied to the built environment.
- 07 Web Carrying the brand system across to digital.
§ 07 Studio Israel Fuster
Part
of the team
I have been designing corporate identity for more than thirty years. In all that time I have learned that the projects that work are not the ones that get delivered, but the ones you stay with.
That is why I don’t work as a supplier who takes a brief and hands back a logo. I join the client’s team, understand how it works from the inside and make proposals from there. A symbol is never resolved on its own: it brings with it the packaging, the sign, the website, the uniform and the way the work is told.
My job is to make all those pieces answer to one idea. A whole-picture approach, decisions with reasons behind them and a single constant demand: that every piece live up to the last.
- Experience
- 30+ years
- Approach
- Whole-picture
- Studio
- Meliana
§ 08 Clients
- Recreology
- La Barraca de maría
- Peris
- Gremio de Maestros Confiteros
- Parques Naturales CV
- Sanlop
§ 09 Contact
Tell me
what needs
building
correo@israelfuster.com
+34 680 609 682
- Message me on WhatsApp
- Studio
- Meliana, Valencia (Spain)
- Languages
- Spanish · English · Valencian
- Availability
- 2026 projects