§ 04 Corporate Identity All projects

Recreology

Identity for a company that builds one-of-a-kind play spaces for the public realm.

Client
Lappset España
Sector
Construction of bespoke spaces
Work
  • Brand design
  • Communication
  • Web design
Website
recreology.eu

The brief

Recreology designs and installs large-format pieces inspired by fauna and flora: whales, spiders, nests, forests. They are exuberant objects, in saturated colours and narrative silhouettes, that also compete in public tenders where the counterpart is a municipal technician. A showy brand would have clashed head-on with the product.

The solution

A lower-case logotype, geometric and unadorned, in white on slate grey. Deliberately quiet: the colour and the fantasy come from the structures, and the brand just signs them. That neutrality is also what lets it sit alongside the technical spec, the installation drawing and the plate bolted to the piece itself.

§ 04.1 The logotype

Logotipo recreology en minúscula, en gris pizarra sobre fondo claro.
Positive
Logotipo recreology en blanco sobre fondo gris pizarra.
On a colour ground
Logotipo recreology reducido a una tinta negra.
One colour
Estructura de juego en forma de concha amarilla, con toboganes y una vela textil a modo de cubierta.
La Cueva. Large-scale narrative structure.
Estructura de juego en forma de araña gigante, con patas de acero azul y tobogán, en una plaza urbana.
La Araña. Eight legs, a slide and a net.
Estructura de juego en forma de criatura púrpura y verde, con un tobogán tubular, ante una torre residencial.
Bunyip. Imaginary fauna at urban scale.
Estructura de juego en forma de garza, con cabeza geodésica de malla y tobogán de acero, sobre un pavimento azul.
La Garza. Geodesic head and slide-neck.

§ 04.4 Delivered

  • Brand design
  • Communication
  • Web design