Personality
Corporate identity must embody the spirit and philosophy that make the organisation unique.
§ 00 Cover Meliana, Valencia
personality style standing
Corporate identity must be present in every element that makes up the organisation, safeguarding the authenticity of the philosophy it sets out to convey.
- Projects
- 06
- Disciplines
- 06
- Based in
- València
The three principles of an identity
Consistency
The brand must present itself clearly and legibly. Perception has to be unambiguous and consistent.
Positioning
Corporate identity must set the company and its products and services apart.
Stamping proof · 120 frames
§ 04 Manifesto
What sets human beings apart from other animals is the capacity to create symbols.
A symbol isn’t decorated: it’s built
Israel Fuster · Identity design
§ 05 Projects 07 brands
Brands, built
Every project is shown in use: stationery, packaging and signage photographed in the studio, which is where an identity is tested.
Corporate Identity
Gremio de Maestros Confiteros Gremio de Maestros Confiteros de Valencia
01
Signage
Parques Naturales Vaersa, Generalitat Valenciana
02
Corporate Identity
La Barraca de maría La Barraca de maría S.L.
03
Corporate Identity
Recreology Lappset España
04
Corporate Identity
Peris Vicente Peris S.A.
05
Corporate Identity
Sanlop Sanlop
06
Corporate Identity
De Carrasca Agroforestal de Penyagolosa
07§ 06 Disciplines
What I do
- 01 Corporate identity Symbol, logotype, system and application guidelines.
- 02 Packaging Container, label and product line.
- 03 Signage Wayfinding programmes and guidelines for public spaces.
- 04 Communication Campaigns, editorial and supporting pieces.
- 05 Architecture Identity applied to the built environment.
- 06 Web Carrying the brand system across to digital.
§ 07 Studio Israel Fuster
Inside
the team
I have been designing corporate identity for more than thirty years. In all that time I have learned that the projects that work are not the ones that get delivered, but the ones that get accompanied.
That is why I don’t work as a supplier who takes a brief and hands back a logo. I join the client’s team, understand how it works from the inside and propose from there. A symbol is never resolved on its own: it pulls along the packaging, the sign, the website, the uniform and the way the work is told.
My job is to make all those pieces answer to one idea. A whole-picture approach, decisions with reasons behind them and a single constant demand: that every piece live up to the last.
- Experience
- 30+ years
- Approach
- Whole-picture
- Studio
- Meliana
§ 08 Clients
- Recreology
- La Barraca de maría
- Peris
- Gremio de Maestros Confiteros
- Parques Naturales CV
- Sanlop
§ 09 Contact
Tell me
what needs
building
correo@israelfuster.com
- Phone
- +34 680 609 682
- Studio
- Meliana, Valencia (Spain)
- Languages
- Spanish · English · Valencian
- Availability
- 2026 projects